Simplicity
"As web designers, we need to be very careful about the lure of complexity. We should not fall into the trap of thinking that if it's hard to design, it must be good; that if it's using the latest technology, it must be good; that if all our friends think it's really cool, it must be good."
Gerry McGovern, New Thinking
" As the world becomes more complex, your time will increasingly be spent deciding what not to show people. To give people a simple world, your world as a manager will become increasingly complex. Don't ask about what people need. Find out what they don't need."
Gerry McGovern, New Thinking
"No matter how beautiful, no matter how cool your interface, it would be better if there were less of it."
Alan Cooper
"Simplicity always wins over complexity, especially on the web where every five bytes saved is a millisecond less download time."
Jakob Nielsen, Designing Web Usability, p. 22
"A general principle for all user interface design is to go through all of your design elements and remove them one at a time. If the design works as well without a certain design element, kill it."
Jakob Nielsen, Designing Web Usability, p. 22