E-commerce
"Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it."
Jakob Nielsen, Designing Web Usability, p. 9
"The web is the ultimate customer-empowering environment. He or she who clicks the mouse gets to decide everything. It is so easy to go elsewhere; all the competitors in the world are but a mouseclick away."
Jakob Nielsen, Designing Web Usability, p. 9
"Bad usability equals no customers."
Jakob Nielsen, Designing Web Usability, p. 1